How to Write a Business Plan


Chapter 10 -
Financial results and projections

Although it’s essential that your business plan be solid from beginning to end, many lenders will turn first to one particular section and decide immediately whether you have any hope of getting money from them. That section is your financial information, which includes your recent financial history as well as your projections of future financial statements based on your action plan.

Along with collateral, economic factors and broad assessment of your business plan, your financial statements are key to the lender’s approval or disapproval of your loan. Your financials help answer many of the questions lenders have about your company: What’s your ability to pay? What’s your financial condition? What do the financial statements say about management performance? Bankers also look at owners’ personal financial statements and tax returns, both of which you should include in supporting materials.

Your financials provide the raw data lenders use to build financial ratios that show your liquidity, profitability, degree of leverage and efficiency. Bankers have specific “comfort zones” for each of these ratios; falling outside those ranges hurts your chances of getting financing.

If you do obtain financing, a lender may insist that you keep certain financial ratios within specified limits. These requirements are called loan covenants, and lenders use your financial statements to monitor them. Exceeding limits puts you in technical default of your loan and may obligate you to take certain actions to improve your financial situation.

Your business plan should include actual financial statements for at least the last three full years and the most recent quarters since your last annual report. It also should include projections for the next three years. The documents you should include are:

  • Profit-and-loss statement (also called income statement or earnings statement)
  • Balance sheet
  • Cash flow statement
  • Any notes or supplementary informa- tion, along with accountant’s reports

The following are the three basic financial statements and, in a very summarized fashion, what goes into them. Under-standing how these statements are created is important for your preparation of the business plan. To generate projected financial statements you must adjust portions of your existing financials to reflect changes your business plan envisions. Performing these calculations, however, also requires figuring depreciation and amortization and estimating accounts receivable and working capital changes — tasks best left to accountants. For a more detailed discussion of financial statements, see How To Use Financial Statements, also published by Commercial Carrier University.

Don’t try to complete the selected financial information section yourself — especially the projections — unless you are an accountant or you are using a top-quality business planning software package. The stakes are too high; a major error in the presentation of your actual or projected financials could doom your loan request — and that could sink your entire business plan.

Years Ended December 31

1997

1998

1999

Operating Revenue

Freight revenue

$6,750,000

$7,250,000

$7,423,500

Contract carrier

645,000

675,000

698,000

Mileage lease charges

127,500

145,000

154,300

Sales of fuel, parts, and labor

48,500

75,300

87,500

Vehicle rental income

15,800

17,900

19,700

Total Operating Revenue

7,586,800

8,163,200

8,383,500

Operating Expenses

7,227,500

7,675,300

7,823,500

Operating Income

359,300

487,900

559,500

Other Income (Expenses):

Other income

65,000

45,000

59,800

Interest Expense

(49,000)

(53,000)

(74,000)

Total Other Income  (Expenses)-net

16,000

(8,000)

(14,200)

Earnings Before Income Taxes

375,300

479,900

545,300

Income Taxes

(150,120)

(191,960)

(218,120)

NET EARNINGS

$225,180

$287,940

$327,180

Example of a P & L Statement
STATEMENTS OF EARNINGS

P&L statement
The P&L measures your company’s revenues and expenses for a given period of time — month, quarter or year — and subtracts the latter from the former to establish the net profit or loss.

Although revenues minus expenses is the broad definition of net profit or loss, the P&L shows this equation in more detail.

  • Variable (operating) expenses include driver pay and payroll taxes, per diem, fuel and fuel taxes and tires — factors that vary depending on your traffic volume. Subtracting those expenses from revenues gives you the gross profit margin.
  • Overhead or fixed expenses are those you incur regardless of traffic volume. These expenses include items such as salaries for managers and office staff, owner compensation, rent and utilities. Gross profit margin minus overhead is your operating income.
  • Non-operating income or expenses are items that are unrelated to the company’s operation and reflect primarily financial or investing activities. Revenue received from investments and interest paid on loan notes or factoring charges paid on accounts receivables fall into this category. Operating income adjusted by these non-operating income or expense items equals pre-tax income.
  • Finally, subtract your income taxes to obtain net income.

 

P&L statement

Revenues
- Operating (variable) expenses
= Gross profit (operating) margin
- Overhead (fixed expenses)
= Operating income
+/- Other income or expense (non-operating)
= Pre-tax income
- Income taxes
= Net income

December 31

1997

1998

1999

 

ASSETS

 

Current Assets

Cash and cash equivalents

$245,000

$210,000

$263,500

Trade accounts receivables, net of allowance for doubtful accounts of $-0-

925,000

885,300

967,000

Receivables from related parties

25,000

22,000

65,000

Inventories

6,000

18,000

25,000

Prepaid expenses and other

25,000

27,000

35,000

Total Current Assets

1,226,000

1,162,300

1,355,500

Property and Equipment (Fixed Assets)

Transportation vehicles

1,145,000

1,367,000

1,475,000

Transportation vehicles - capital leases

275,000

275,000

475,000

Other vehicles and equipment

235,000

235,000

235,000

Leasehold improvements

215,000

215,000

215,000

1,870,000

275,000

475,000

Less: Accumulated depreciation and amortization

 (675,000)

 (875,000)

(1,025,000)

Total Property and Equipment

1,195,000

1,217,000

1,375,000

Other Assets

Cash value of life insurance

25,000

38,000

47,000

Deposits

12,000

12,000

45,000

Other

7,500

7,500

7,500

Total Other Assets

44,500

57,500

99,500

TOTAL ASSETS

2,465,500

2,436,800

2,830,000

   

LIABILITIES

Current Liabilities

Trade accounts payable

189,5000

227,000

245,000

Accrued expenses and other liabilities

95,000

86,000

103,000

Current portion of long-term debt

125,000

132,000

175,000

Total Current Liabilities

409,500

445,000

523,000

Long-Term Debt, Net of Current Portion

625,000

617,000

725,000

Total Liabilities

1,034,500

1,062,000

1,248,000

Commitments

STOCKHOLDERS' EQUITY

Common Stock

125,000

125,000

200,000

Retained Earnings

1,306,000

1,249,800

1,382,000

Total Stockholders' Equity

1,431,000

1,374,800

1,582,000

TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY

2,465,500

2,436,800

2,830,000

SCU TRUCKING CO.
BALANCE SHEETS

Balance sheet
The balance sheet measures the company’s financial position for an instant in time, usually the end of the fiscal year. It shows total company assets and how those assets are divided among equity and liabilities. By definition, assets equal equity plus liabilities.

In a sense, the balance sheet reflects a false economy. Asset values are based not on what you would get for them in the real world but on what accounting rules say they are worth. Since bankers have no choice but to use them to make decisions, however, it remains the only commonly accepted presentation of your company’s financial scorecard.

To obtain total assets, add current assets, fixed assets and other assets.

  • Current assets are those generally within a year of being turned into cash and include cash, short-term investments, accounts receivable, driver advances and deposits.
  • Fixed assets are generally those that you will carry on the books for more than one year and that you will benefit from in future years. Examples include power units, trailers, office equipment, buildings, shop equipment and real estate.
  • Other assets are basically assets that don’t fall into the other two categories.

Assets balance with the sum of liabilities and equity. Total liabilities include current liabilities, long-term liabilities and other liabilities.

  • Current liabilities are those that you will pay in the next 12 months and include short-term bank notes and lines of credit; accounts payable; payroll taxes and excise taxes due; and payroll and driver settlements due.
  • Long-term liabilities are debts you expect to pay 12 months or more beyond the date of the balance sheet. These could include bonds or bank or equipment financing debt maturities scheduled more than a year away.
  • Other liabilities may include loans and special debts not classified elsewhere, such as loans from shareholders.
  • Equity is the amount owed to a company’s owners (except for sums classified as debt to shareholders). Included in the calculation of equity would be investments by the owners plus or minus retained earnings.

Balance sheet

Current assets
+ Fixed assets
+ Other assets
= Total assets

Current liabilities
+ Long-term liabilities
+ Other liabilities
+ Equity
= Total liabilities and equity


 

 

 

 

 

 

 

Years Ended December 31

1997

1998

1999

 

Cash Flows from Operating Activities:

 

Net Earnings

$225,180

$287,940

$327,180

Adjustments to reconcile net earnings to net cash provided by operating activities:

Depreciation and amortization

200,000

200,000

150,000

Gain on sale of property and equipment

-

-

-

(Increase) decrease in:

Trade accounts receivable

(25,000)

39,700

(81,700)

Receivables from related parties

(5,000)

3,000

(43,000)

Inventories

(10,000)

(12,000)

(7,000)

Prepaid expenses and other

(5,000)

(2,000)

(8,000)

Other assets

-

-

-

Increase (decrease) in:

Trade accounts payable

25,000

37,500

18,000

Accrued expenses and other

2,000

(9,000)

17,000

Net Cash Provided BY Operating Activities

407,180

545,140

372,480

Cash Flows from Investing Activities:

Proceeds from sale of property and equipment

-

-

-

Purchase of property and equipment

(125,000)

-

-

Proceeds (payments) of deposits

-

-

(33,000)

Payments for increase in cash value of life insurance

(5,000)

(13,000)

(9,000)

Net Cash Used by Investing Activities

(130,000)

(13,000)

(42,000)

Cash Flows from investing activities:

Proceeds from long-term debt

-

-

-

Principal payments on long-term debt

(178,000)

(27,000)

(157,000)

Dividends Paid

(29,180)

(540,140)

(194,980)

Purchase of treasury stock

-

-

-

Proceeds from issuance of common stock

-

-

75,000

Net Cash Used by Financing Activities

(207,180)

(567,140)

(276,980)

Net Increase in Cash

70,000

35,000

53,5000

Cash and Cash Equivalents, Beginning of Year

175,000

245,000

210,000

Cash and Cash Equivalents, End of Year

$245,000

$210,000

$263,500

Supplemental Schedule of Noncash Investing and Financial Activities:

Issuance of Debt to Acquire Property & Equipment

$ -

$222,000

$ -

SCU TRUCKING CO.
STATEMENT OF CASH FLOWS

Cash flow statement
The cash flow statement measures the company’s sources and uses of cash for a period of time — usually the same period as your P&L. It always shows whether cash was generated or consumed by operations, investments and financing activities during the period.

  • Cash flows from (to) operating activities show whether your day-to-day activities during a given period generated or consumed cash. The cash flow statement usually determines cash flows to or from operating activities by adding to or subtracting from net income any changes in current assets and current liabilities during the period. This is an indirect method but it achieves the same number you would arrive at if you recorded every dollar that came in or went out due to operations.
  • Cash flows from (to) investing activities show cash invested in the purchase of or received from the sale of power units, trailers and other equipment, as well as stocks, bonds and other securities. This total also would include cash spent on the purchase of — and, rarely, cash received from the sale of — “other assets.”
  • Cash flows from (to) financing activities show cash used to pay debts or dividends or cash received from new loan proceeds or owner investment.


 

 

 

 

Cash flow statement

Net income
+/- Changes in working capital items
= Cash flows from (or to) operating
activities